You
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In the end, it comes down to you. You are the one buying all these products, you are the one following these fashion trends. And you have the power to stop. Its an endless cycle, buy, work and find out what you bought isn't in "style" any more. Walmart and many other companies use two strategies. Planned Obsolescence and Perceived Obsolescence. Planned Obsolescence is when they plan for your stuff to break or be less functional, even though you still have faith in the supplier. One example of this is a computer. The technology is advancing so quickly that our computers become obsolete in a very short amount of time, and we are forced to replace them. Perceived Obsolescence convinces us to throw away stuff that is perfectly useful. An example of this is style or fashion, why should you change your shoes every two years? (13)
Figure 7: The Story of Stuff. Directed by Annie Leonard and Ariane Conrad. Performed by Annie Leonard.
13: The Story of Stuff. Directed by Annie Leonard and Ariane Conrad. Performed by Annie Leonard.
Figure 8: "Money Sucking Hole." Digital image. Ms Sparky. http://mssparky.com/wp-content/uploads/2010/05/money-sucking-hole.jpg.
13: The Story of Stuff. Directed by Annie Leonard and Ariane Conrad. Performed by Annie Leonard.
Figure 8: "Money Sucking Hole." Digital image. Ms Sparky. http://mssparky.com/wp-content/uploads/2010/05/money-sucking-hole.jpg.